Yesica Danderfer

Yesica Danderfer

Argentina

Behavioral Design Researcher | HTA | Empowering Health Tech with Research-Driven Design | Applied Social Psychology | ex-Spotify, LinkedIn, Bayer

Black-and-white sketch of a person cutting puppet strings to free another figure from control.

Care ≠ Compliance: Rethinking Behavior in Health Tech

Many health tech tools claim to “change behavior.” They offer reminders, nudges, rewards, but too often they confuse compliance with care. This post explores the difference between influencing behavior and supporting people, and asks what it would look like to design health technology that respects autonomy, context, and complexity instead

Person at a table observing an AI screen, holding a notebook with a coffee nearby.

Fieldnote from HTAi 2025: What AI Won’t Solve in HTA

AI is quickly becoming a staple in health technology assessment. Forecasting, evidence synthesis, signal detection: all are being optimized by algorithms. But the more we automate, the more we notice what can’t be automated: trust, participation, lived experience. This fieldnote captures my reflections from the AI and Patient Experience

Two people face each other with a screen between them. Their speech bubbles appear tangled or unclear, while the screen remains blank.

Designing for the Feeling of Intelligence: What AIX can Teach us About Trust, Presence, and Design in Healthcare

When we talk about AI in healthcare, we usually focus on performance. How accurate is the system? How fast? But we often skip over a more subtle question: how does it feel to use? Artificial Intelligence Experience, or AIX, is about how people experience AI systems. It’s the emotional,

Hand-drawn black-and-white illustration of an origami crane folded from a sheet labeled ‘Clinical Trial Protocol.’

Time, Trust, and Trials: Rethinking Research Through Slow Design

Clinical research is often built for speed: timelines are tight, protocols are rigid, and participant experiences are frequently treated as logistical hurdles. But what happens when we shift the focus from control to care, from efficiency to reflection? This post explores how slow design, a philosophy born in response to

Female researcher in lab coat placing sticky notes over clinical charts, with an open HTA report nearby. Charts subtly transform into human figures and emotion icons.

Designing Evidence: How Behavioral Research Makes HTA More Human

Health Technology Assessment (HTA) relies on rigorous evidence to inform decisions about what technologies, treatments, and interventions should be funded, prioritized, or approved. Yet much of the existing evidence infrastructure is blind to behavioral drivers: the social, emotional, and cognitive patterns that shape real-world health outcomes. This article explores how

Hand-drawn black and white illustration of a person holding a clipboard, surrounded by abstract symbols like a door and a cross.

Why Behavioral Science Belongs at the Heart of Health Innovation

Healthcare systems worldwide are undergoing transformation—digitally, organizationally, and culturally. Yet despite technological advancement and policy reform, many interventions continue to fall short of intended outcomes due to a fundamental oversight: human behavior. Behavioral science offers a framework for understanding the cognitive, social, and emotional drivers behind how individuals interact